Most MSPs can tell you their cloud revenue pretty quickly. Ask about actual cloud margin and the conversation usually slows down. That

Multi-cloud sounds great in strategy meetings. Flexibility. Vendor diversification. Better tooling choices. Reduced dependency on a single provider. Then the invoice arrives.

A lot of MSPs treat Reserved Instances and Savings Plans like the hard part of cloud optimization. Once the commitment is purchased,

There was a period when MSPs could build solid businesses doing infrastructure support and little else. Keep servers patched. Handle backups. Answer